I turn complex businesses into stories people hear.
Fifteen years building communications for tech, professional services, and consumer brands. Corporate reputation, Marcom strategy, executive and go to market (GTM) advisory, integrated campaigns, and the content and user experience that carry them.
Looking for a senior or leadership communications role in corporate communications, brand and content strategy, or digital communications.
Corporate reputation, internal comms and marcom
What the company says, and why
Corporate narrative, reputational positioning and announcement strategy across external, internal and marketing channels. Also the policies, standards and review workflows that keep the message consistent when more than one team is publishing.
Executive communications, advisory and GTM strategy
The words behind the leadership
Advising C-level leadership on what to say and, as often, on what not to say. Executive messaging, presentations, strategic documents and issues-aware stakeholder counsel for audiences that include governments and global non-profits.
Marketing and digital communications
Brand, social and employer brand
Organic social strategy, employee advocacy, editorial planning and internal communications. Took a boutique firm's digital presence to a coherent brand voice across platforms as it became part of a global software hub.
Content strategy and user experience
Where the words meet the product
UX writing, content strategy and design-thinking-led discovery across enterprise applications. User research, personas, journeys and workflows, working alongside design, engineering and delivery teams from proposal to launch.
Selected work
Special Olympics International
A learning app for children with intellectual disabilities
Covid-19 left a community disconnected. The brief was a mobile learning app to reconnect intellectually disabled children with volunteers, coaches and over 800 affiliated schools across North America.
Hughes Network Systems
Reimagining a legacy behemoth for mobile
A field-agent application built up over years, where no one part aligned with another in user experience, design, branding or even basic workflows. Rebuilt inside Salesforce constraints without breaking the brand.
Changi Airport
One app for everyone who keeps an airport running
A proposed application to modernise the employee and contractor experience. Registration, verification, mandatory training, task tracking and departmental engagement in a single place.
Inadev
From a local boutique to a global software hub
Evolving an infant social media footprint into a coherent brand with over 10,000 followers, and building an internal communications channel that made employee engagement possible.
Hughes Network Systems
Pointing a phone at the sky to install a modem
A companion mobile app for satellite user-terminal installations. It uses the camera to find a viable physical site, then walks the installer through configuration step by step.
Highlights
- Built enterprise communications strategy and a C-suite review process for a technology services firm, aligned inbound and outbound messaging, and grew audience by 200%.
- Supported communications for high-profile U.S. government and global non-profit stakeholders, including DC Government, TSA PreCheck, Special Olympics International and the American Battle Monuments Commission.
- Led communications and industry engagement for NASSCOM Conclave participation.
- Co-founded a first-to-market consumer brand with full media, events and partnership communications.
What people say
Inadev
“Mridul is a leader who shines! She has been an incredible mentor. Mridul was my direct manager at Inadev for nearly three years, heading the Communications and Marketing team. She handles everything with composure and a positive attitude. She consistently delivers great work appreciated by teams and clients.”
Lovely Banerjee, Content and Communication Specialist
Special Olympics Unified Champion Schools
“You have truly been with us from the beginning! You are so creative and thoughtful; I know you will take that with you into future endeavors. Thank you for being such a key teammate in this entire process.”
Caroline Chevat, Director, Digital Strategy
Hughes Network Systems
“I applaud the innovation mindset, collaboration, and perseverance of the team. I recognize Mridul and the team for their specific contribution to the intuitive user experience for the application users.”
Pranav Singh, Delivery Director
Special Olympics International
“Thank you for the great customer service and passionate support for this project. It has been fun to see our ideas play out in real time for product enhancements and new features. Your commitment to success has been evident along the way.”
Andrea Cahn, Vice President
Get in touch
Ready to connect? Send me your details and I will reach out. You can also message me on WhatsApp, and a note with the relevant information will get a quick reply.
Send a message